A Fractional CMO is an executive-level marketing leader who steps into your business part-time to provide the strategy, leadership, and team direction you’d expect from a full-time CMO without the overhead. It’s high-impact, scalable support for businesses that are growing fast but don’t need (or want) another full-time executive.
If your business is growing but your marketing feels scattered, inconsistent, or misaligned with your vision, I bring the structure and focus to move things forward. Maybe the strategy feels disconnected, messaging isn’t landing, or your team is looking to you for answers you no longer have the bandwidth to give. That’s where I come in.
I step in as your part-time CMO to lead the marketing function from the inside out, guiding strategy, managing execution, and overseeing your team (or bringing in mine). Whether you need 5, 10, or 20 hours a month, I offer executive-level leadership that aligns your brand with your values and gets results.
This is implementation, accountability, and momentum.
No fluff or wasted spend. Just clear, values-driven growth—by design.
What is a fractional CMO?
From strategy and team oversight to messaging and metrics, I bring structure, focus, and alignment to every layer of growth. This is high-level marketing leadership, designed around who you are and where you're going.
How I support your business
Marketing Audits & Strategic Roadmaps
Identify gaps, misalignments, and opportunities for clarity-driven growth.
Team & Vendor Oversight
Lead and manage marketing teams, freelancers, and agencies to ensure alignment and execution.
Executive-Level Reporting
Deliver strategic updates to founders, CEOs, and boards with insight and recommendations.
KPI & Goal Setting
Establish clear marketing goals and measure what matters most to your business.
This is strategic partnership rooted in Human Design, leadership, and lived experience. I’ve scaled medical practices from 8 to 20 clinics in 4 years, rebuilt nonprofits from crisis to solvency, and launched dozens of offers and led teams across industries for over 15 years. I know what it takes to turn fragmented marketing into clear, cohesive brand direction.
My identity-led approach blends your brand’s unique energetic blueprint with proven strategy and modern execution. That means marketing that finally reflects who you are, why you exist, and where you’re going.
Together, we don’t just market your business. We align, lead, and grow.
This isn’t another marketing retainer.
Leadership That Pays Off
Most companies don’t need a full-time CMO, but they do need executive-level guidance. As your part-time CMO, I provide that leadership with precision, clarity, and soul without the overhead.
I don’t just save you money, I help you make more of it by aligning your team, strategy, and marketing infrastructure to scale with integrity.
"When Brigitte handed me the marketing strategy she created, I literally cried reading it. It resonated so deeply, not just as a 'business plan,' but as a reflection of who I am and the work I’m meant to be doing."
Heather, Look Within Holistic Coaching
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