Marketing Leadership & Strategy for Purpose-driven Businesses
I find what's working and what's not. Then I build on what is.
Most businesses don’t have a complete marketing failure. They have disconnected wins buried under inconsistent execution, unclear messaging, and strategies that no longer fit where the business is going.
My job is to identify what’s already creating traction, remove what’s slowing growth down, and build a strategy around the parts of the business that are actually working.
the real problem
You're not short on effort.You're short on direction.
You have people doing things. You might even have decent content, a website that looks fine, someone running ads. But nobody owns the strategy, nothing connects, and the pipeline is still inconsistent. Full some months, thin others, and no clear explanation for why.
Every time you try to get on top of it, something more urgent pulls you back into the business. So marketing stays reactive. You're not behind because you haven't worked hard enough. You're behind because no one is leading it.
What's missing is someone who comes in, looks at the full picture, tells you the truth about what's breaking down, and builds a real path forward. I've done that in medical practices, financial services firms, nonprofits, and retail. The first thing I do in every single one is the same: find out what's actually happening before I say anything about what to change.
how I work
I need to see what you're working with.
Before I recommend anything, I need to see what you're working with. Most businesses are already doing things that are working… they just don't know it, and they're burying it under things that aren't. That's where we start.
From there, we look at your three real constraints (the 3 C’s):
Capacity: Do you have a team to execute? Or are you doing it yourself on top of everything else?
Capability: If you have people, do they have what the strategy actually requires?
Cash: Tools, ad spend, new hires. What's actually available, not what you hope to have later?
The answers tell me exactly where to start and what's realistic. Once we have that picture, I build a strategy that fits how your business actually operates. Something your team can run the day I hand it off.
01 see what's actually there
Not what you think is happening, but what the data actually shows. I look at all of it before I say a word about what to change.
02 cut what's not working
Email list, social, analytics, lead flow, conversion rates. Most businesses aren’t lacking effort. They’re lacking visibility into what’s actually working, what’s underperforming, and where potential clients are falling off. I look at the entire ecosystem before making a single recommendation
03 build a strategy tied to revenue
Not a content calendar. A business growth strategy. I map how people find you, what makes them trust you, how they convert, and what keeps them coming back. Marketing, sales, retention, referrals. Every moving piece works together and is tied to metrics that actually impact revenue.
04 hand it off and step back
Three months. Then the system belongs to you. I’m not interested in building something that keeps you dependent on me to function. By the end of our work together, your team understands the strategy, the execution, and the reasoning behind it, so the business can keep growing long after I step out of the day-to-day..
about me
Hi, I’m Brigitte
Founder, Fractional CMO, Leader, and Community Builder
I spent 15 years in corporate marketing before I launched Lost My Boots. Over that time, I’ve scaled a medical practice from 8 to 20 locations on a lean team and a small budget, pulled a nonprofit back from the edge of closing by rebuilding the team, board, and finances, and built marketing departments from scratch across healthcare, financial services, B2B, and retail. I've seen the same breakdowns repeat across very different businesses. At this point I can usually spot the real problem within the first conversation.
Outside of client work, I own Rogue Valley Women in Business. When I took it on, I'd spent the better part of ten years complaining that the resources in my community weren't what I actually needed, so I figured there’s no better time than the present to fix that. We have 900+ members, host monthly events, and it's genuinely one of the things I'm most excited for. I've always believed your network is one of the most underused marketing tools you have, and I try to prove that every month.
Away from work I'm on 20 acres in Talent, Oregon with my husband, two dogs, and a property that keeps me humbler than any client ever has. I spend more time than I should reading about neuroplasticity, longevity, and AI. I've always been more interested in what's going on underneath the surface than what's showing up on top. That's as true in how I work as it is in how I spend my time off.
work with me
There's a starting point for wherever you are right now.
Every engagement starts with the same question: what's working and what's not? The format just depends on where you are right now.
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The Marketing Consult
If you've ever wanted to sit down with an experienced marketer and just get straight answers about your marketing, this is for you.
The Marketing Consult is a 90-minute strategy session for founders who need clear direction without a long engagement.
You leave with three priorities, a one-page action plan, and 30 days of email access to me for implementation questions.
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The Marketing Diagnostic
I look at your messaging, lead flow, conversion process, and where things are breaking down (including an AI audit). You walk out with a prioritized list of exactly what to stop, what to double down on, and what to do first.
You also get guidance on how to use AI to execute it without sounding like everyone else who's using the same prompts.
100% of the Marketing Diagnostic fee credits toward the 90-Day Engagement if you decide to keep going within 30 days.
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The 90-Day CMO Engagement
This is the core of my work.
Month 1: Audit everything and cut what isn't working.
Month 2: Build the strategy specific to your business and team.
Month 3: Get it moving and hand it off. Clear start with a clear finish. By the end, you're not dependent on me, you're running it!
Max 3 clients at a time.
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Group Strategy Intensive
The same framework I use with private clients in a small group.
We’ll focus on what’s working and what’s not, understanding your constraints, building a strategy tied to revenue, and getting your AI setup built around your actual voice.
The difference is you'll be doing it alongside a small group of business owners at a similar stage, which means you'll get perspective on your own blind spots that even a one-on-one engagement can't always give you.
The next intensive will be on Saturday, July 18, 2026.
AI-forward approach
You can't automate a process
that doesn't exist.
That's the thing nobody says when they're selling you an AI tool. AI doesn't fix broken processes. If your lead follow-up is inconsistent, your messaging is unclear, or your team doesn't know what to do next, adding AI makes it worse, not better.
The businesses winning started with the right people. People who understood the strategy, owned their piece of it, and could lead the work before any tool was brought in.
AI works when it supports real leadership. It fails when it tries to replace it.
People first.
Systems second.
AI in service of both.
Once the foundation is in place, AI earns its place. Lead follow-up that runs automatically, repetitive tasks off your plate, and workflows that don't need managing. Your team moves up to the work that actually requires them: judgment, relationships, strategy. That's when AI actually works.
Setting up AI to actually sound like you takes 8 to 10 hours minimum. Anyone telling you otherwise is selling you the tool, not the result.
01 diagnose the real breakdown
Not the symptom, the actual problem. Where are leads falling through? Where is the message getting lost? Where is your team spending time on things that shouldn't need a human? Find that first.
02 get the right people in place
Hire or train the people who will own each piece of the strategy. They need to understand the direction and be able to lead the work. No tool is useful before that's solid.
03 build AI into what's already working
Now you bring in the tools. Automate lead follow-up, repetitive tasks, background workflows — the things that were sitting on your plate taking time that could be spent on actual strategy. Your team moves up to the work that actually needs them.
04 make sure it sounds like you
Generic input produces generic output (and so does every other business owner using the same prompts you are). I build AI setups trained on your actual language, real opinions, and specific client world. Your content stays yours even when AI is helping you produce it.
what clients are saying
What's actually happened.
"When Brigitte handed me the marketing strategy she created, I literally cried reading it. It resonated so deeply — not just as a business plan, but as a reflection of who I am."
— Heather H.
Since implementing her business plan, I've seen a noticeable uptick in my business, even during what is typically a slow season. I'm genuinely enjoying my work, leveraging my strengths, and leading a cohesive team that I trust.
— Sarah S.
Brigitte is honestly a lifesaver. We're actually being seen online now. She helped us get our messaging right so we're attracting the right people. If you feel like your business is 'bleeding money,' you need to work with her.
— Natalie P.
ready when you are
Most of my clients
come through referrals.
If someone sent you here, you already have a sense of how I work. If you found me on your own, here's what I'll tell you. I work with businesses that have tried the agency route, know something is off, and want someone to come in and lead it rather than send them a deck and disappear. If that's you, let's talk.