Marketing Leadership & Strategy for Purpose-driven Businesses
I find what's working and what's not. Then I build on what is.
Most businesses aren't failing at marketing. They have real wins buried under inconsistent execution and messaging that no longer fits where they're headed. I draw on 15+ years in marketing to find what's working, cut what's slowing you down, and build the strategy around it.
the real problem
You're not short on effort.You're short on direction.
You have people doing things. Decent content, a website that looks fine, maybe someone running ads. But nobody owns the strategy, nothing connects, and the pipeline stays inconsistent.
Every time you try to get on top of it, something more urgent pulls you back in. You're not behind because you haven't worked hard enough. You're behind because no one is leading it.
I come in, look at the full picture, and tell you the truth about what's breaking down. I've done it in medical practices, financial firms, nonprofits, and retail.
how I work
First I see what you're working with.
01 see what's actually there
I look at all of it before I recommend anything.
02 cut what's not working
Email, social, lead flow, conversion.
03 build a strategy tied to revenue
Not a content calendar.
04 hand it off and step back
Three months, then it's yours.
Most businesses are already doing things that work. They just don't know it. From there we look at your three real constraints (the 3 C’s):
Capacity: Do you have a team to execute? Or are you doing it yourself on top of everything else?
Capability: If you have people, do they have what the strategy actually requires?
Cash: Tools, ad spend, new hires. What's actually available, not what you hope to have later?
01 see what's actually there
I look at all of it before I recommend anything.
02 cut what's not working
Email, social, lead flow, conversion.
03 build a strategy tied to revenue
Not a content calendar.
04 hand it off and step back
Three months, then it's yours.
Most businesses are already doing things that work. They just don't know it. From there we look at your three real constraints (the 3 C’s):
Capacity: Do you have a team to execute? Or are you doing it yourself on top of everything else?
Capability: If you have people, do they have what the strategy actually requires?
Cash: Tools, ad spend, new hires. What's actually available, not what you hope to have later?
about me
Hi, I’m Brigitte
Founder, Fractional CMO, Leader, and Community Builder
I spent 15 years in corporate marketing before I started Lost My Boots. I scaled a medical practice from 8 to 20 locations, pulled a nonprofit back from closing, and built marketing departments from scratch. I've watched the same breakdowns repeat, so I can usually spot the real problem in the first conversation.
Outside of client work, I own Rogue Valley Women in Business where we host monthly events for 900+ members. Your network is one of the most underused marketing tools you have, and I try to prove that every month.
work with me
a starting point for wherever you are.
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Marketing Consults
90-minute strategy, three priorities, and a one-page action plan.
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Marketing Audit
What to stop, double down on, and do first.
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Fractional CMO
This is the core of my work. Audit, build, hand off.
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Group Strategy Intensive
The same framework as 1:1 in a small group.
AI doesn't fix broken processes. If your follow-up is inconsistent or your messaging is unclear, AI just makes the mess faster.
AI works when it supports real leadership. It fails when it tries to replace it.
People first.
Systems second.
AI in service of both.
Once the foundation is in place, AI earns its place. Lead follow-up that runs automatically, repetitive tasks off your plate, and workflows that don't need managing. Your team moves up to the work that actually requires them: judgment, relationships, strategy. That's when AI actually works.
01 diagnose the real breakdown
Where are leads falling through? Where is your team spending time on things that shouldn't need a human?
02 get the right people in place
Hire or train the people who will own each piece of the strategy. They need to understand the direction and be able to lead the work.
03 build AI into what's already working
Automate lead follow-up, repetitive tasks, and background workflows.
04 make sure it sounds like you
Generic input produces generic output (and so does every other business using the same prompts).
AI-forward approach
You can't automate a process
that doesn't exist.
AI doesn't fix broken processes. If your follow-up is inconsistent or your messaging is unclear, AI just makes the mess faster.
People first.
Systems second.
AI in service of both.
what clients are saying
What's actually happened.
"When Brigitte handed me the marketing strategy she created, I literally cried reading it. It resonated so deeply — not just as a business plan, but as a reflection of who I am."
— Heather H.
Since implementing her business plan, I've seen a noticeable uptick in my business, even during what is typically a slow season. I'm genuinely enjoying my work, leveraging my strengths, and leading a cohesive team that I trust.
— Sarah S.
Brigitte is honestly a lifesaver. We're actually being seen online now. She helped us get our messaging right so we're attracting the right people. If you feel like your business is 'bleeding money,' you need to work with her.
— Natalie P.
ready when you are
Most of my clients
come through referrals.
I work with businesses that have tried the agency route, know something is off, and want someone to lead it instead of sending a deck and disappearing. If that's you, let's talk.